Evaluation of Olympics Logos

 

This logo is good because it looks very unique how it is very recognisable because of the union jack in the design and the shapes create the numbers ‘2012’ which is the year that it was held. I do not like that there is no background on the image or if there is it is just plain white which is very bland.

Red and white have been used as the main colours in this logo as they are very significant Canada as these are the two colours of which the national flag is made up of. Also, a good point is how they have used a snowflake as the logo as this was used for the winter Olympics and the snowflake represents the ice and snow as there would have been a lot of it in the winter in Calgary.

Despite this logo not actually being used as Chicago was not selected for the 2016 Olympics, it is a good logo. It is significant to Chicago as the shapes represent skyscrapers and the skyline of Chicago is very famous and one of the most significant parts about the city.